25 Tools to Help E-commerce Companies With Social Media
In order to have a successful social media presence, a company needs to build a community around its brand and products. Having the ability to listen to what customers, competitors and the rest of the...
View ArticleEveryone is Behind on Mobile SEO: Seize the Opportunity of the Mobile Revolution
Mobile SEO was one of the hottest topics in the industry within the last year. Mobile marketing is mentioned by nearly every speaker at every conference worldwide. With all this emphasis on mobile,...
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Nine things every e-commerce business should do to prepare for the holiday...
By Brad LaRock, vice president of marketForce, and Chris Birkholm, project manager, Digital River As the holiday season approaches, here are a few proven tips that can help your business get ready to...
View ArticlePut Your Marketing Program to the Test in Five Easy Steps
The world of multivariate and A/B split testing can provide substantial benefits to an overall marketing program, but the process to get those insights can be intimidating at times. Between what to...
View ArticleEmail is Still Relevant
Email is a channel that has been producing results for marketers for years; so much so, that many take its ability to be timely and relevant for granted. During a presentation I saw recently, a...
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Buzzwords at Adobe Summit 2014
Adobe Digital Marketing Summit kicked off in Salt Lake City, Utah, on March 24, offering online marketers a chance to listen to industry experts, and be entertained by the likes of Robert Redford of...
View ArticleTackling the Top 10 Issues for Most Marketers in SEO
The success of your SEO program is highly dependent on your ability to work around technical issues that can have a significant, negative impact on your SEO program. For the SEO pros, here are the top...
View ArticleThree Ways to Supercharge Sales with Email Marketing
Industry analysts have been predicting the demise of email ever since social media platforms became a favorite communication venue for younger consumers. But the fact is – email marketing remains a...
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